Royale gained the accreditation of World's Independent Arbiter on branding, the "Superbrands". It was founded by advertising executive Marcel Knobil in London in 1994. Its membership programmes pay tribute to the world's leading brands, the brands that perform above and beyond other brands within their respective markets as selected by experts and consumers. Superbrands has launched its programs in many key global markets and has publications in over 80 countries.
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